Lands' End is Gloria Steinem apology functions, faces Backlash

Lands' End an American icon in its spring catalog and was beaten for his efforts.

After the company released a photo shoot and interview with rights activist Gloria Steinem women some customers were upset, complained loudly and forced an apology from the retailer citing Steinem pro-choice position. Lands' End apologized for offending and tried to erase all mentions of digital Steinem.

The abortion was not the focus of the story, Steinem was End "Legend Series" part lands' offer women who had made a difference. But he did discuss equality.

There was also an option for buyers to donate to the Fund was Coalition for Equality of Women. For every buyer who added the logo of the Coalition point ERA Lands' End, as a handbag, the retailer would donate $ 3 to the group. The choice now seems to have disappeared from the website of Lands' End.

"We understand that some of our customers were offended by the inclusion of a recent interview with Gloria Steinem a catalog in their quest for equality of women," the company said in a statement, according to The Associated Press. "We thought it was a good idea and we have heard from our customers who, for different reasons, was not. Therefore, we sincerely apologize."

But while the anti-Steinem reaction was swift, the now irate customers for apology and actions could exceed detractors Lands' End.

Social media is full of messages punish Lands' End and support Steinem. Buyers are claiming to have canceled orders, unsubscribed emails and thrown catalogs. One customer loyalty committed to new competitor LL Bean, asking the add mark ERA logo tote bags so I could buy one of them, no Lands' End.

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