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You can't deny that Kendall Jenner and Gigi Hadid are forces to be reckoned with in the modeling industry. Alongside their countless magazine features and runway appearances, they have the dubious honor of being ambassadors for such names as Calvin Klein and Tommy Hilfiger. But fashion purists aren't so thrilled about Kengi's rise to the top of the ranks. Vogue creative director at large, Grace Coddington, admits it took her awhile to warm up to Kendall and Gigi.
At her Grace by Grace Coddington fragrance launch, she toldRefinery29: "[Gigi and Kendall] are a different kind of celebrity — they represent this moment in time very much. [...] It sort of annoyed me at first, but I do think both Gigi and Kendall are really good models, and that they could’ve [gotten where they are] without all that Instagram." Kendall and Gigi have over 70 million Instagram followers combined, and some reports say they can get up to $300,000 for a single social media post.
Social media obviously plays a factor in Kengi's popularity, and Grace believes they'd be just as successful without it. "It's just now that everybody is judged by how many followers they have and things like that — which is a shame," she continued. "It's almost like, if you ram it down your throat, I find it unattractive. But, as I said, they have the personality and the beauty that would probably have made them as important as they are anyway, without the added importance of Instagram."
Grace isn't the first fashion insider to express these sentiments. Calvin Klein had some harsh words for Kendall's #MyCalvins campaign, and the impact social media is having on the fashion industry in general: "[Models] are booked not because they represent the essence of the designer, which is what I tried to do — they're booked because of how many followers they have online," he said, adding: "I don't think that's a great formula for success for the product you're trying to sell."
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