Behind campaign manager Ted Cruz, Tierra Quemada and wins election

For weeks, the labels have hung over Ted Cruz presidential campaign 's like washing dirty clothes: misleading. Cynical. Willing to do anything to win.

Attacks from Republican rivals of Mr. Cruz have challenged their promises of basic campaign of integrity and conservative purity output arriving until Monday, when he fired his communications director, Rick Tyler, for the dissemination of misleading video on Marco Rubio view 's in the Bible.

"There is a culture in the campaign of Cruz, from top to bottom," Rubio spokesman Alex Conant said, "that no lie is too big and no dirty trick."

The episode threatened to tarnish the mark of Mr. Cruz. But his campaign manager.

As Mr. Cruz has nudged into the top tier of candidates, his campaign has reflected mark its architect: Jeff Roe, an operator with a reputation for scorching land, which extends truths and win elections.

"When you win campaigns," Mr. Cruz said last month hired man, "people who lose tend to be unhappy about it."

Roe's home state, Missouri, is full of people who were unhappy about it.

At age 45, in a display of lumbering and parables by dragging selected words from the family farm, Roe has led bid-long shot once Mr. President Cruz in the race.

Mr. Roe message has been consistent: Mr. Cruz is the most conservative candidate. Its operation is perhaps without peer participation. He almost guaranteed victory in Iowa, with disbelief to the press that they would be wasting their time preparing items of a loss Cruz.

Mr. Roe who was hired Tyler to be the spokesman for the campaign Cruz. (In an interview this month, Mr. Tyler said he had "learned a lot" of Roe "Jeff wins," Tyler said, adding. "I do not think what we have done is underhanded, deceptive or something like that. ")

But back home, allies and adversaries of Mr. Roe alike have seen a familiar mark in recent exploits of the Cross campaign, which included an image with Photoshop Mr. Rubio and misleading suggestion, on the night of the Iowa caucuses that Ben Carson was leaving the race.

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