Jason Derulo Joint Concert Series 2016 Proprietor, Hilton Hotel '

These days, almost all brands understand that in order to attract the millennial generation, music is necessary. Companies entering the space in different ways, but there is nothing like live music, and brand that can provide a great opportunity for customers to see an act that love in person is certainly one that is remembered. Hilton Hotels is one of those companies that chose as a way to create memorable experiences music, and last year entered a five-year partnership with concert promoter Live Nation to heal, special events once at select locations all the world. In 2016, the company is ready for year number two, and is taking the whole idea.

Forbes can reveal exclusively to artists working with Hilton in the second year of this series of concerts. The pop star Jason Derulo will kick things off later today in San Diego, and once a month from now until October, the chain will host one of its samples cured especially. Elle King, Halsey, JR JR, Grimes, Kip Moore and Gary Clark Jr. is all set to take the stage in several cities in a variety of properties owned by Hilton to impress the audience of hotel guests, the members of the company's loyalty program, and staff.

Besides just see a concert, the company is encouraging members of its HHonors loyalty to use the points they have earned even bid on the most exclusive experiences, such as the meeting of the artists involved or sitting in tests sound. Apart from the performances, other artists have also signed with Hilton to meet those staying in hotels (Vance joy, Tom Jones, Monsters and Men), dinner with fans (Wolfmother), let guests in parts album listening exclusive (Goo Goo Dolls), and even give styling tips and a makeover (Andra Day). Hilton will give away access to programs through social platforms, its auction site, and inviting those category in the loyalty program.

In 2015, the hotel conglomerate began his series of concerts with some of the biggest names in the music space, including Paramore, Nick Jonas and Adam Lambert. This year looks Hilton for the "coolest" public, gathering many musicians who absolutely have not broken into the mainstream for the moment, but have developed foundations big fan and are adored by critics and blogs all the world.

While the simple accommodation of these concerts will certainly do much to endear the company to attendees, Hilton also use these programs as an opportunity to create music-related that you can see in their social platforms and content in their hotels. Thus, those who can not hear presentations in person still get to the fun, and if someone is a big fan of one of the selected events, that person can remember what brand brought you this exclusive content, which makes it a win for everyone.

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