With the 'smart' Brita pitcher, Amazon aims to change how consumers acquire essential daily

This is not the pitcher of water from his mother.

Amazon is testing the waters for the media to brick and mortar shopping virtually obsolete - at least when it comes to everyday needs.

The giant online has launched the new-enabled Wi-Fi jug Brita Infinity, which is designed to automatically order a new filter through its replenishment Amazon Dash reorganization program when the existing filter nears its capacity.

Consumers who buy the record Brita pitcher infinity in Brita.com/infinity, the pitcher connect to your home network and sign up for Amazon Replacement dash with your Amazon account. The pitcher is connected with the service to ensure filter orders are made automatic replacement when the filter is about 40 gallons of its water capacity.

"We saw an opportunity to work with Amazon to make to keep up on filter changes for users effortlessly Brita. By integrating Wi-Fi connectivity on this launcher so you can connect to Amazon Replacement Dash, we have created a elegant and simple solution to eliminate that moment when he realizes that he did not re-order your filter "said Brita CEO, Ed Huber, in a press release.

Amazon is proposed to redefine the buying behavior of consumers with Amazon Dash, your buy button one-click that debuted a year ago, just before "Internet of things" (IO) was on the tip of everyone's tongue .

Related eXtra/News news News Today STYLE