How to Turn a lifestyle business into an empire

You can have a business lifestyle of great success with revenues in the millions, as Carey Peters and Stacey Morgenstern had practical training in health. Then one day, he realizes that he can scale business into an empire.

health coaches are a major health trends, according to a survey by the American College of Sports Medicine. The reason that guide and motivate people to make healthy, such as weight loss lifestyle changes, quitting smoking, managing stress and increase physical activity. These lifestyle changes can reduce or eliminate the risk of diabetes and heart disease.

However, as skilled as health advisers are to help customers improve their health, they know not how to find customers. "Health advisers were being trained to work with customers, but not the way to build a business," Peters said. "People were asking us how we build our own."

Having trained more than 8,000 customers, Peters and Morgenstern understood the value proposition and the mechanics of building a business. They began training other health coaches to build their businesses.

The challenge of building a business is not unique to health coaches. Doctors, lawyers and other professionals who helped technology platforms market and manage their businesses were offered. Peters and Morgenstern took a page from the playbook of other industries faced a similar challenge. "Coaches do not have the expertise to build their own platform technology," Morgenstern said. "We could build a platform that helped them put online, convert prospects into customers and manage customer relationships."

They were not the only ones to realize the opportunity to provide a technology platform for health coaches. At a conference, they found a web developer working on a solution.They technology associated with it. A private investment group also saw the value and was actively seeking investment opportunities. They came to Peters and Morgenstern, offering money and marketing expertise.

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