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Gatorade is not just a sport more drink. The venerable brand drinks unveiled several new products coming Thursday in a commercial that featured Houston Texans defensive end JJ Watt, outfielder Washington Nationals Bryce Harper and several other high-performance athletes.
Items of "innovation pipeline" includes a bottle of Gatorade water-based technology that enables personalized hydration, protein-infused yogurt meant for recovery overnight and 2.5 oz "shot nitrate" to improve endurance athlete. Gatorade plans to sell all three products, and others, professional sports teams and the general public within the next two years.
The new food and offers technology-based products are the latest effort by the brand to diversify its source of income. In essence, Gatorade is trying to extend the period of time in which consumers seek to use their products. His sports drink is a staple on the bench and in the locker room, but Gatorade wants to become a source of 24 hours a day, nutrition and welfare of athletes every day.
"What will make you a better athlete is not just what you drink on the field. It's what you put in your body throughout the day," Xavi Cortadellas, senior director of Gatorade innovation and global design, FOXBusiness said. com. "We want to help athletes better feed themselves, better health and nutrition. The more controlled than are in what they are eating and drinking what they are, the best athletes to be".
Gatorade has had a stranglehold on sports drinks industry for decades. The company is responsible for an estimated 78 percent% of sales in a market of $ 7.21 billion, according to the Wall Street Journal. But from now on, the business model of Gatorade is almost entirely dependent on your product trademark, which represents 95% of its sales. Gatorade has added protein bars and other products from its portfolio in recent years, but so far have maintained a small part of their overall business.
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