Yes It owes its PR includes marketing automation? Surprisingly,

I spoke last week in speech, Serving and selling books and media summit hosted by Sharon Lechter, a financial expert, speaker and author of several books, including a series of bestsellers Napoleon Hill Institute. Sharon I mentioned in several of my columns before. In the event I found a number of businesspeople making innovative public relations and marketing (and seeking new ways to make their results even further).

One was Jamie Gilleland, owner of a company with 20 years of experience in digital and automated marketing. His own business history is fascinating enough can tell you more about it in a future column. In short, his previous business failed several years ago when she was diagnosed with a brain tumor. When the news came, it was given only a 20% chance to live. She made it through (with half of his now paralyzed and deaf in one ear face, she describes), but your business will not survive the victim of her six-week absence. The situation went from bad to worse when shortly after her recovery, her husband died. A father of three, he lost everything, she says, including her house.

Today, several years later, Gilleland is dedicated to Chris Groote, who is also his partner in the company based in Georgia MiSyte.com. She is also a certified partner firm Infusionsoft marketing automation, and earned his status faster than any of the partners before, in the span of 12 months platinum.

Jamie message to other entrepreneurs is: you are losing most of your prospects customers. As people hear about your company or product today at a seminar, an electronic book or an article, only 3% of those prospects are ready to buy. The rest still swirled around the top of the sales funnel as they learn about your area, think about it, and eventually become a viable prospect.

"Eighty-one percent of sales happens after five or more contacts," says Gilleland. "However, 85% of employers gave up after 1-2 contacts."

This means that the vast majority of the results of our efforts leadership of press coverage and thought could be driving is completely falling apart. But like many entrepreneurs I have shied away from most forms of automated marketing for fear of becoming one of the vendors "dirt bag" that send emails blaring and intrusive texts to their day-to-day basis of data. These professionals see the art of communication of sales as a numbers game that will survive the loss of audience members who turn away in disgust.

Now that my own company has a product of education to sell, I'm re-think many of my own strategies (and are advising an increasing number of our customers to re-think their aversions before automated also marketing). As it turns out, automated marketing, used properly, is the answer to one of the questions I get most often public relations: "How do I convert my investment in sales leadership thinking PR?" Here is the advice of Jamie:

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